What I’ve done recently
Block.one and Bullish – Head of Communications
Head-hunted to report to US CEO, led product PR campaigns to launch flagship Galaxy phone. Set up first B2B product PR team. Saved costs by consolidating agency account. Job ended in restructuring (March 2023).
Abernathy MacGregor New York – SVP
Published investment client’s first blog, conducted investor relations training for European client for financial results analyst calls, Coached colleagues on presentation skills and media relations.
Samsung Electronics America – VP
Head-hunted to report to US CEO, led product PR campaigns to launch flagship Galaxy phone. Set up first B2B product PR team. Saved costs by consolidating agency account. Job ended in restructuring.
Brunswick Hong Kong – Director
First job in Communications after 20+ years in financial journalism. Joined as Director. Ran media training for C Suite, wrote and edited for Brunswick Review, pitched for new business, mentored colleagues.
Thomson Reuters Bangalore
General Manager of South Asia, overseeing budgets, staff safety, career development of editorial in India, Pakistan, Sri Lanka, Bangladesh, Afghanistan.
Reuters Singapore
As Southeast Asia General Manager, moderated newsmaker client events. Led editorial transition during Thomson merger.
Reuters Malaysia
First posting in APAC. As Deputy Bureau Chief, edited copy, covered economic, political, market, corporate news.
Reuters New York
First job in financial journalism. Covered breaking news on listed companies, US stock market, Wall Street, banks, asset management.
Career Outcomes
Samsung Electronics
Led outreach for product launches for B2C & B2B target markets.
Conducted first media and analyst campaigns for Samsung Enterprises.
Thomson Reuters
Set up cost-savings Bangalore newsroom to produce US and UK corporate news. Recruited and mentored first-time journalists in Bangalore, building talent pipeline.
Hosted high-value newsmaker events for clients in Singapore, including Heads of States headliners.
Brunswick & Abernathy MacGregor
At agencies, serviced clients across multiple industries with investor relations, executive media training, crisis preparedness, brand elevation. Wrote and edited for Brunswick Review, a prominent thought leadership journal.
Block.one & Bullish
Built knowledge of blockchain and crypto within months. Developed corporate messaging, media pitching and executive talk tracks. Launched first media monitoring report, crisis playbook, speakers’ bureau.
Worked in tandem with product marketing, digital, social, creative, events to produce cohesive campaigns to launch Bullish brand.
2023 work and activities
Sensational Foundation
Joined board of NGO that places people who are disabled into jobs in HK.
Moderated panel on disability semantics.
Hex Trust
Web3 Women & Prospect
Mentor in Web3 Women’s inaugural 6- month mentorship program.
Mentor in Prospect (PR recruiter) program.
Jumpstart Media
Managed media outreach for StartmeupHK Festival 2023 for Day 1 (Nov. 8) hosted by Jumpstart. MC for Day 1.
Game On! 2023
Moderator for two Game On panels.
AmCham
MC for ½ day of AmCham HK “ESG in Asia” conference.
HK Top Talent
Obtained HK Top Talent work pass in Aug 2023. Set up consultancy for short-term projects while seeking full-time role.
Consulting services
University of Hong Kong
Hired as research assistant by Dept of Sociology at HKU; worked on 2 Web3 research proposals seeking HK government funding for studies.
Accelerate
Hired by ACcelerate as communications faculty to conduct “Communicating with Impact” workshop for 22 corporate women enrolled in Cohort 4 of leadership curriculum.
SCMP Morning Studio
Hired by Morning Studio to author series of articles for Chinese telecommunications giant.
Hired by global hospitality company for strategic communications blueprint, PR advisory.
Hired by global communications agency as senior advisor for business development, coaching for staff, attending and reporting on business events for clients (ESG, US-China relations, HK corporate tax changes).
Some of my media relationships
Education and executive learning
Master’s in International Affairs
Bachelor’s in Journalism
